Types of Digital Asset Management systems

Sunday, April 20, 2008 |

The following broad categories of digital asset management systems may be distinguished:

  • Brand asset management systems, with a focus on facilitation of content re-use within large organizations.
  • Library asset management systems, with a focus on storage and retrieval of large amounts of infrequently changing media assets, for example in video or photo archiving.
  • Production asset management systems, with a focus on storage, organization and revision control of frequently changing digital assets, for example in digital media production.
  • Digital supply chain services, pushing digital content out to digital retailers (e.g. music, videos and games).
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Digital asset management

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Digital Asset Management consists of tasks and decisions surrounding ingesting, annotating, cataloguing, storage and retrieval of digital assets, such as digital photographs, animations, videos and music. Digital asset management systems are computer software and/or hardware systems that aid in the process of digital asset management.

The term "Digital Asset Management" (DAM) also refers to the protocol for downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and exporting files.

The term "Media Asset Management" (MAM) is sometimes used as a sub-category of "Digital Asset Management", mainly for audio or video content. The more recent concept of Enterprise Content Management (ECM) often describes solutions which address similar features but in a wider range of industries or applications Read More..